Well, the intrepid team of Mike Langthorne, Don Padgett, and yours truly (Marty Klubeck) reached a serious high in 2006. After having an article published in the Educause Quarterly magazine (http://www.educause.edu/LibraryDetailPage/666?ID=EQM0639) the team was invited to present at the Annual Educause Conference, held in Dallas TX. Before the shock and joy of this completely settled in, we found out that our slot would be a full day pre-conference seminar! We considered this one of the greatest honors we could have been given.
The seminar was titled, “Do It Yourself Metrics: Developing Practical Metrics” and built off of our Educause Midwest Presentation. The good news kept coming, we found out that the full day seminar was “sold out,” even though it required separate registration and fees. What a terrific opportunity for us to spread our metrics message and to teach our process for developing metrics.
The conference itself was a rousing success, and our seminar was well received (based on the critiques). The seminar was designed as a hands-on, practical demonstration and performance session to assist the attendees in understanding the concepts behind developing useful metrics. Some of the key points taught included:
Why use Metrics?
Gain support from above
Improve processes
Provide visibility
Make better decisions
What is a Metric?
Not data,
Not measures,
Not information
A “picture” which tells a full story
Question driven
Tell a complete story
Includes data, measures, information and other metrics
How NOT to use Metrics
Not to make the results support a given case
Not to motivate the staff
Not to manager the staff or others
Not to evaluate individual performance
How to use Metrics
Explain how they will and won’t be used
Investigate (metrics in the end are only indicators…)
Share
Since Educause is an academic-based organization, serving the educational “industry” our discussion of “who uses metrics” covered:
Campus community
Management
Owners and workers
Leadership
Perhaps the most fun part of the seminar was reviewing some of the warning signs of common misunderstandings (misuses) of metrics:
“sounds interesting, so let’s collect it”
“we’ve been collecting this data for five years and no one is using it…”
“hey, do we have any data on…?”
“they don’t trust the data…”
“I’ll know it when I see it…”
After lunch, the seminar moved from a lecture format to a hands-on, demonstration/performance format. After grouping the attendees based on their most burning questions (needs) we worked with the each, stepping them through the process. One of the most well-received takeaways was our “Answer Key” which was used to help identify the level of metric being developed. Along with the Answer Key, we also provided the attendees with an implementation guide - which helps the metric designer, collector, and user to add rigor and control to the metric.
I would be very interested and excited to begin a conversation about developing practical metrics for any level of an organization…